Brand Identity Brand identity design company in Riyadh, Saudi Arabia

A Saudi customer meets your brand on a shopfront, a Snapchat ad, a WhatsApp catalogue and a tender document. We design one identity that holds across all of them, Arabic first, with the English alongside.

For businesses in Riyadh, Jeddah, Dammam and across Saudi Arabia: new registrations, expanding companies and established firms with a tired look.

You need a brand, not another logo file.

Search for brand identity design in Saudi Arabia and most results show a logo with a few colours. The trouble starts later. The signage contractor picks a different red, the printer substitutes the Arabic font, and the social page uses a third style. Many new businesses are opening, and customers compare quickly.

In an Arabic-first market the identity has to be built around Arabic: the typography, the layout direction, the way the name reads from the road. We start from there and fit the Latin version beside it, so branches in different cities, new products and new staff keep the same look without needing us in the room.

Where Saudi businesses use their identity

  • New branches and openings across cities
  • Signage, vehicles and uniforms
  • Company profile and vendor documents
  • Snapchat, TikTok and Instagram templates
  • Packaging and menus

What you get

You get a direction you can explain in a sentence, a logo system, colours, Arabic and Latin type and a brand voice, with guidelines for your sign maker, printer and social team.

  1. Brand Direction

    What the brand stands for, who it speaks to and how it differs from competitors, written on a page your team can repeat.

  2. Logo System

    The main logo with its secondary versions, an icon and Arabic and Latin lockups where you need both.

  3. Colour & Typography

    The palette with codes for screen and print, and the typefaces for headings and body text in each language you use.

  4. Brand Voice

    How the brand sounds: tone, words to use and avoid, and sample lines for a post, a proposal and a sign, in each language.

  5. Applications

    The identity applied to the pieces you actually need: stationery, signage, social templates, packaging, a presentation.

  6. Brand Guidelines

    A guidelines document and organised files, so suppliers, printers and new staff apply the brand without calling us.

New brand, or one that has outgrown its logo?

Tell us what the business does, who it sells to and what you want to change. We reply with questions and a scoped quote.

How it works

  1. Step 1: Discovery

    Your business, customers, competitors and what is wrong with how the brand looks and sounds today.

  2. Step 2: Direction

    The positioning in plain words and a few visual routes to react to. You choose one, or tell us what to combine.

  3. Step 3: Build

    The logo system, colours, type and voice, then applied to the real pieces in your scope and tested in each language.

  4. Step 4: Guidelines and hand over

    A clear guidelines document, the final files and the templates, ready for your team and your suppliers.

Design work

See all work

Project or retainer?

Questions

How much does brand identity design cost in Saudi Arabia?

It depends on the scope, not a fixed list: how much strategy work you need, whether the identity is Arabic first with an English version, how many applications we design (signage, stationery, packaging, social templates) and the timeline. Send a short brief and we quote a fixed scope you can compare line by line.

What is the difference between a logo and a brand identity?

The logo is one mark. The identity includes the colours, the Arabic and English typefaces, the voice, the layouts and the rules, so a branch in Jeddah and a stand in Riyadh look like the same company even when different people produced them.

We have a logo already. Do we need a full identity?

Not always. If the logo works, we can build the colours, type, voice and guidelines around it. If it does not hold up on a sign or at small size, we say so after reviewing it and quote that separately.

How long does it take?

The proposal carries dates for each stage: direction, system, applications, guidelines. Approvals are what move the schedule most, so name who signs off before we start, especially when several partners decide.

Do you build the identity in Arabic first?

Yes, when that is how your customers read. The Arabic lettering, typeface and layouts lead, and the Latin version is fitted to them. It is designed in both, not translated.

Which Arabic tone do you use in the brand voice?

We agree it with you in the direction stage. Some brands want clear modern standard Arabic, others a lighter Gulf tone for social media. The voice guide shows sample lines in the tone you choose, so every writer follows one example.

How many revisions are included?

The proposal states the rounds per stage. Revisions refine the route you chose. A new direction after approval is new scope, and we tell you before work starts.

Who owns the identity?

You do. Ownership of the approved identity and the working files is written in the proposal, and you receive the source files that your printer and sign maker need.

Will you make the guidelines usable for suppliers and agencies?

Yes. They are short, in Arabic and English, and include the codes, files and examples a sign maker, printer or social agency asks for, so the identity survives being handed to someone new.

Can you also prepare the company profile and social templates?

Yes. A bilingual company profile for tenders and vendor registration, and social templates for your team to reuse, are common parts of the scope. Each is listed in the proposal.

Tell us about the brand you are building.

A short brief is enough to start: the business, the markets, the languages and the pieces you need first. We reply with questions and a fixed-scope quote.

More specialist services

Each one stands alone, and they work together on a single brief.

Read more

All insights

Got a brief?

Tell us what you are making and when it has to ship. We will take it from there.

We use cookies for analytics and ads to improve the site. Cookies policy

WhatsApp us