Brand Identity Brand identity design company in Lahore, Pakistan

A foreign buyer decides in a minute whether your company looks established. Your catalogue, swing tags, website and email signature are what they see. We build an identity that makes them all look like one serious company.

For businesses in Lahore, Karachi and Islamabad, and for exporters selling textiles, leather, sports goods and surgical instruments to buyers abroad.

The product is good. The brand does not show it.

Many Pakistani exporters and manufacturers have strong products and an inconsistent look: a logo in one style, a catalogue in another, a website built by a third person. A buyer abroad cannot visit your factory first, so the paperwork and the presentation stand in for it.

A proper identity makes that presentation consistent and credible. It decides how the company is described, how it looks on labels, cartons and a trade fair stand, and which version goes to which market. The guidelines keep your printer, your web developer and your agents on the same page.

Where Pakistani businesses use their identity

  • Catalogues and line sheets
  • Swing tags, labels and cartons
  • Website and marketplace listings
  • Trade fair stands and samples
  • Company profile and email templates

What you get

You get a direction, a logo system, colours, type and a voice, applied to the catalogue, labels, website and presentation you need first, with guidelines for printers and partners.

  1. Brand Direction

    What the brand stands for, who it speaks to and how it differs from competitors, written on a page your team can repeat.

  2. Logo System

    The main logo with its secondary versions, an icon and Arabic and Latin lockups where you need both.

  3. Colour & Typography

    The palette with codes for screen and print, and the typefaces for headings and body text in each language you use.

  4. Brand Voice

    How the brand sounds: tone, words to use and avoid, and sample lines for a post, a proposal and a sign, in each language.

  5. Applications

    The identity applied to the pieces you actually need: stationery, signage, social templates, packaging, a presentation.

  6. Brand Guidelines

    A guidelines document and organised files, so suppliers, printers and new staff apply the brand without calling us.

New brand, or one that has outgrown its logo?

Tell us what the business does, who it sells to and what you want to change. We reply with questions and a scoped quote.

How it works

  1. Step 1: Discovery

    Your business, customers, competitors and what is wrong with how the brand looks and sounds today.

  2. Step 2: Direction

    The positioning in plain words and a few visual routes to react to. You choose one, or tell us what to combine.

  3. Step 3: Build

    The logo system, colours, type and voice, then applied to the real pieces in your scope and tested in each language.

  4. Step 4: Guidelines and hand over

    A clear guidelines document, the final files and the templates, ready for your team and your suppliers.

Design work

See all work

Project or retainer?

Questions

How much does brand identity design cost in Pakistan?

It depends on the scope: depth of the direction work, extra language versions, how many pieces we design (catalogue, labels, packaging, web templates), guidelines depth and the deadline. Send a short brief and we quote a fixed scope in writing, so you can compare it with other quotes.

We are exporters. How does that change an identity?

The audience is a buyer who has not met you, so the identity must look established, print cleanly on labels and cartons, and read well in English. We also decide where Urdu or Arabic versions are needed, for example for a local market or a Gulf buyer.

What is the difference between a logo and an identity?

A logo is one mark. An identity is the colours, typefaces, layouts and voice around it, so the catalogue, tags, website and emails look as if one company made them, even when different suppliers produced them.

How long does it take?

The proposal gives dates for each stage. The usual delay is slow sign-off, particularly when several family members or partners decide, so agree who approves before starting.

Should we hire a freelancer or an agency?

Either can deliver. Ask for the scope in writing, ownership of the files, the vector and print formats, what happens after delivery and whether you can reach the person later. Those answers matter more than the price.

How many revisions are included?

The proposal sets the rounds per stage. Revisions refine the chosen direction. A new direction after approval is new scope, which we state upfront.

Who owns the identity?

You do. Ownership of the approved identity and the files is written into the proposal, and you receive the vector and print-ready files your printer will ask for.

Can the identity include Urdu or Arabic versions?

Yes. We design additional-script versions together with the English one when your market needs them, instead of adding a translated name at the end.

We already have a brand with years of customers. Will a new identity lose them?

It need not. A careful rebrand keeps what customers recognise, such as the name, a colour or a shape, and fixes what holds it back. We look at what to keep before changing anything.

Can you also build the website and catalogue?

Yes, as scoped work. An identity first makes them quicker to design and keeps them consistent, so many clients build the catalogue, packaging and website once the identity is approved.

Tell us about the brand you are building.

A short brief is enough to start: the business, the markets, the languages and the pieces you need first. We reply with questions and a fixed-scope quote.

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Got a brief?

Tell us what you are making and when it has to ship. We will take it from there.

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