Art Direction Creative direction agency in Lahore, Pakistan
Pakistani brands now compete with international content on the same phone screen. A clear creative direction is what makes your shoot look planned rather than improvised.
For brands in Lahore, Karachi and Islamabad: fashion and lawn labels, restaurants, real estate projects, and exporters who need imagery that convinces buyers abroad.
Good photographers, no direction.
Pakistan has plenty of capable photographers and production houses. What is often missing is the brief: no moodboard, no shot list, the owner deciding on the day. The result is a catalogue that looks like every other one, or a launch film that never settles on a tone.
Fashion and lawn brands feel this every season, real estate projects at every launch, and exporters every time a foreign buyer asks for imagery. Creative direction sets the look first, plans every format, and keeps one person responsible on set, so the budget goes into content that matches your brand.
What Pakistani brands direct with us
- Fashion and lawn season shoots
- Real estate project launches
- Restaurant openings and menus
- Export catalogues and buyer decks
- Ad shoots for Meta and TikTok
What you get
You get a concept and moodboards, a shot list for every format, direction on models, styling and locations, an art director on set and a review of the final edit.
Creative Concept
One clear idea for the shoot or campaign, written in a few lines, with the reason it fits your brand and your audience.
Moodboards & References
Moodboards for light, colour, composition, wardrobe and props, so everyone agrees what the result should look like before a camera is booked.
Shot List & Storyboard
A shot list or storyboard for every format you need: website, social, print and paid ads, horizontal and vertical.
Casting, Styling & Sets
Direction on talent, wardrobe, locations, props and set dressing, with the cultural details checked for the market you sell in.
On-set Direction
An art director on the day, making the calls on framing, styling and light so the shoot stays on brief and on time.
Edit & Retouch Review
Review of the edit, grade and retouching, so the final images and films still match the moodboard you approved.
Planning a shoot and unsure how it should look?
Tell us what you are launching, where the content will run and when. We reply with questions and a scoped quote.
How it works
Step 1: Brief
What you are launching, where the content will run, who it must persuade and what your brand has looked like so far.
Step 2: Concept
A short written idea and moodboards. You approve the look before anyone is booked.
Step 3: Prepare
Shot list, casting, locations, wardrobe and props agreed with you and the production team.
Step 4: Shoot and review
Direction on set, then a review of the edit and retouching against the approved look.
Design work
See all work
High Star Est. website and brand
Website, branding, logo and company profile for High Star Est., an operation and maintenance contractor in Yanbu, Saudi Arabia.
Mobius bilingual brand and website
Bilingual Arabic and English logo, brand identity, company profile and website for Mobius Technology Company Limited, an industrial services company in Saudi Arabia.
Alwa Ali Mubarak Est. website
Website, domain and hosting setup, and company profile for a general contracting and trading establishment in Saudi Arabia.
Orbit Conveyancing website
Website, branding and Google Business Profile setup for Orbit Conveyancing, a property conveyancing firm in Melbourne, Australia.
Project or retainer?
Questions
How much does creative direction cost in Pakistan?
It depends on scope: planning only, or full preparation and days on set, and how many formats you need. Send a short brief and we quote a fixed scope in writing, with crew and model costs listed separately.
What is the difference between a photographer and an art director?
The photographer captures the image. The art director decides what the image should be: the idea, the styling, the casting and the framing, and keeps it consistent across the whole shoot.
Can you direct our seasonal fashion shoot?
Yes. We plan the look, models, styling and locations for the collection, and direct the day so the lookbook, website and social content match.
Can you work with our production house?
Yes. We hand over moodboards and shot lists and direct the look while your production team runs the shoot.
Do you direct shoots outside Lahore?
Yes. Our studio is in Lahore, and we travel to shoots in other cities. Travel is listed in the proposal.
We export. Can the imagery suit buyers abroad?
Yes. We plan catalogue and product imagery for the markets you sell into, including Gulf buyers, so it looks credible to someone who has never visited your factory.
Who owns the content?
You own the approved final files, as written in the proposal. Model and music rights are agreed separately.
How many revisions are included?
The proposal sets rounds for the concept and moodboards. A new direction after preparation begins is new scope.
Tell us about the shoot or campaign.
A short brief is enough: the product or place, the formats, the date and any references you like. We reply with questions and a fixed-scope quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- DesignAll Design services
- Logo DesignConcepts / Arabic + Latin / Files
- Brand IdentityDirection / Logo + system / Guidelines
- UI/UX DesignResearch / Figma / Arabic RTL
- Packaging DesignDielines / Arabic + English labels / Print-ready
- Social Media DesignPosts & stories / Arabic + English / Templates
- Brand GuidelinesRules / Arabic + English / File kit
- Company ProfileContent / Design / Print
Cities we work in
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.