Brand Guidelines Brand guidelines design company in Riyadh, Saudi Arabia
In Saudi Arabia your brand passes through many hands: the sign maker, the uniform supplier, the agency running Ramadan content, the team preparing a tender. We give them all the same rules, in Arabic and English.
For companies in Riyadh, Jeddah, Dammam and across the Kingdom that have a logo but no clear rules, especially those growing branches, fleets or project sites.
The logo is the same. Everything around it is not.
A common picture in Saudi companies: the head office sign uses one green, the branch in Jeddah another, the vehicles a third. The Arabic name is set in a different font on every document. Proposals and tender files are built by whoever is free, and each one looks different. Nobody decided this. It happened because nothing was written down.
Growing companies feel it most: new branches, new project sites, new suppliers and new staff every quarter. A bilingual guidelines book, with the Arabic treated as carefully as the English and the files ready to send, means the sign maker in Dammam and the agency in Riyadh get the same answer without calling the marketing manager.
Where Saudi companies apply their guidelines
- Branch signage and interiors
- Vehicles, uniforms and site hoardings
- Tender and prequalification files
- Social media and seasonal campaigns
- Letters, stamps and official documents
What you get
You get an audit of how the brand is applied today, a bilingual guidelines book, templates for letters, proposals and social posts, and a file kit for every supplier.
Brand Audit
A review of how your brand is applied today, across print, signage, social and documents, with the inconsistencies listed and photographed.
Logo & Colour Rules
Clear rules for the logo and colours: clear space, minimum size, backgrounds, colour codes for screen, print and paint, and the misuses to avoid.
Arabic & Latin Typography
Arabic and Latin typefaces with sizes, weights and pairing rules, so both languages look like one brand in every document.
Layout & Imagery Rules
Grids, photography and illustration rules, icon style and tone of voice, shown with real examples rather than abstract principles.
Templates
Ready templates for the pieces you produce most: letterhead, presentation, social posts, email signature and the documents your team sends.
Guidelines Book & File Kit
The guidelines as a PDF and an organised file kit, named so a printer, sign maker or new agency finds the right file without asking.
Your brand looks different on every supplier’s work?
Send your logo files and a few photos of how the brand is applied today. We reply with questions and a scoped quote.
How it works
Step 1: Audit
We collect what is in use today, from the shop sign to the last PowerPoint, and agree what stays, what changes and what is missing.
Step 2: Rules
Logo, colour, type, layout and imagery rules are written and drawn, in Arabic and Latin, and checked on real applications.
Step 3: Templates
The documents your team makes every week are built as templates that already follow the rules.
Step 4: Hand over
The guidelines book, the file kit and a short walk through with your team and the suppliers who apply the brand.
Design work
See all work
High Star Est. website and brand
Website, branding, logo and company profile for High Star Est., an operation and maintenance contractor in Yanbu, Saudi Arabia.
Mobius bilingual brand and website
Bilingual Arabic and English logo, brand identity, company profile and website for Mobius Technology Company Limited, an industrial services company in Saudi Arabia.
Alwa Ali Mubarak Est. website
Website, domain and hosting setup, and company profile for a general contracting and trading establishment in Saudi Arabia.
Orbit Conveyancing website
Website, branding and Google Business Profile setup for Orbit Conveyancing, a property conveyancing firm in Melbourne, Australia.
Project or retainer?
Questions
How much does a brand guidelines book cost in Saudi Arabia?
It depends on scope: whether we audit your current material, how many applications and templates you need, and whether the identity needs fixing before it is documented. Send a short brief with your logo and we quote a fixed scope you can compare line by line.
What is the difference between this and brand identity design?
Brand identity design creates the logo, colours and type. This service documents an identity you already have and rolls it out. If your logo itself needs work, start with the brand identity page.
Will the guidelines be in Arabic and English?
Yes. Both languages get their own type rules, sizes and examples, and the book itself can be bilingual or delivered in two versions for different teams.
Can the guidelines cover signage, vehicles and uniforms?
Yes. We show how the logo and colours sit on fascia, vehicles, site hoardings and uniforms, with the colour references your fabricators ask for.
Do you make templates for proposals and tender documents?
Yes, if they are in scope. A consistent proposal and company profile template often matters more to a contractor or supplier than any other brand piece.
Our current logo files are low quality. Is that a problem?
No. We redraw the logo as clean vector artwork first, without changing the design, so every supplier gets a correct file.
How long does it take?
It depends on the number of applications and how quickly your team reviews. The proposal carries dates for audit, rules, templates and hand over.
Who owns the guidelines?
Your company does. Ownership of the book, templates and file kit is written into the proposal.
Can you explain the rules to our branches and suppliers?
Yes. A walk through session in Riyadh or online is part of the hand over, so branch managers and suppliers hear the reasoning, not only the rules.
Can you keep the brand consistent after the hand over?
Yes, through a design retainer that produces or checks new material against the guidelines. Ask for it in the same brief if you need it.
Tell us where your brand is drifting.
A short brief is enough: what you have now, who applies the brand and which pieces cause the most trouble. We reply with questions and a fixed-scope quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- DesignAll Design services
- Logo DesignConcepts / Arabic + Latin / Files
- Brand IdentityDirection / Logo + system / Guidelines
- UI/UX DesignResearch / Figma / Arabic RTL
- Packaging DesignDielines / Arabic + English labels / Print-ready
- Social Media DesignPosts & stories / Arabic + English / Templates
- Art DirectionLook & feel / Shoot planning / On set
- Company ProfileContent / Design / Print
Cities we work in
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.