Marketing Strategy Marketing consultancy in Riyadh, Saudi Arabia
We study your market in Saudi Arabia, choose where to spend your effort and money, and write a marketing plan with a 90-day action list that your team or ours can run.
For founders and managers in Riyadh, Jeddah, Dammam and across the Kingdom, from new businesses to established firms entering a new city or line.
You search for a marketing plan and find templates.
Searching "خطة تسويقية" or "marketing consultancy in Saudi Arabia" brings up generic templates and agencies offering everything. A template cannot tell you whether to put your first riyal into Snapchat, Google search, an influencer or a better Maps listing, because the answer depends on your customer and your margin.
Saudi marketing has its own facts: Snapchat and TikTok reach more of your audience than in many markets, Arabic search behaves differently, Ramadan changes everything for a month, and e-commerce, WhatsApp and Maps are part of the sale. A plan has to be built from those facts and from your own numbers.
When Saudi businesses ask for a plan
- New business or branch
- Entering a new city
- Launching an online store
- Preparing for Ramadan
- Resetting marketing that has stalled
- Planning an annual budget
What you get
You get research on customers and competitors, positioning, a channel plan across Google, Snapchat, TikTok, Instagram and offline, budget logic and measures.
Market & Competitor Research
A look at your market, your customers and your competitors’ ads, sites and prices, summarised into what matters for your decisions.
Audience & Positioning
Who you are selling to, what they care about and where you should stand against the alternatives, written in a few clear lines.
Channel Plan
Which channels to use and which to leave alone, with the reason for each, in the languages your customers use.
Budget Split
A way to divide your marketing budget between channels and between testing and scaling, worked out with your own figures.
90-Day Action Plan
A week-by-week plan for the first 90 days: who does what, what goes live and what is checked.
KPIs & Review
A short list of measures that show whether the plan is working, and a review date to adjust it.
Spending on marketing with no plan behind it?
Tell us what you sell, who to and what you have tried. We reply with questions and a scoped quote.
How it works
Step 1: Discover
We talk to you and your team, look at your numbers and sales process, and study the market and competitors.
Step 2: Decide
We present the audience, positioning and channel options with our recommendation. You decide what to commit to.
Step 3: Plan
The recommendation becomes a written plan with budget logic, a 90-day action list and measures.
Step 4: Hand over or run
Your team can run the plan, or we run it with you. A review is set at the end of the first 90 days.
Strategy work
See all work
Project or retainer?
Questions
What does a marketing plan include?
Market and competitor findings, the audience and positioning, which channels to use and why, how to split the budget, a 90-day action plan and the measures to review it. It is written to be used, not shelved.
How much does a marketing plan cost in Saudi Arabia?
It depends on scope: the number of markets, the depth of research, whether you want help running it. Send a short brief and we quote a fixed scope. The plan decides your media budget, and that is paid separately by you to platforms.
Do you give us a budget figure?
We give the method: how to divide spend across channels and between testing and scaling, using your sales and margin. We do not quote a universal number, since categories differ.
Can you research competitors in our city?
Yes. We look at their sites, ads, social channels, offers and reviews, and show where you can stand apart.
Which channels will you recommend?
It depends on your customer. For some, Google search and Maps carry the sale. For others, Snapchat, TikTok or Instagram do the work, with WhatsApp closing. We recommend a few and explain what to leave out.
Do you plan for Ramadan and National Day?
Yes. The plan places the major seasons in the calendar with the production time they need, so they are not a last-minute scramble.
Will you run the plan for us?
If you wish. We can run ads, content and campaigns against the plan, or hand it to your own team.
Do you write the plan in Arabic?
Yes, in Arabic, English or both. Board and investor versions are often needed in English, and team versions in Arabic.
Can we use the plan for a bank or investor?
It can support the discussion, but it is a marketing document. For financial forecasts and legal matters, work with your own advisers.
Tell us what you want your marketing to achieve.
A short brief is enough to start: the business, the market, what you have tried and the result you need. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- StrategyAll Strategy services
- Market ResearchCustomer interviews / Surveys / Insight report
- Competitor AnalysisCompetitor map / Ads & SEO review / Action list
- Customer Experience DesignCustomer path map / Mystery shopping / Quick wins
- Innovation StrategyWorkshops / Concept testing / Roadmap
Cities we work in
Sectors we work with
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.