Market Research Market research company in Riyadh, Saudi Arabia
Saudi consumers differ by city, income, family setting and generation. We research the group you actually want to sell to, in Arabic, and report what to do about it.
For businesses in Riyadh, Jeddah, Dammam and across Saudi Arabia, and for foreign brands testing the Kingdom before they commit.
You searched for market research and found reports for sale and no answers.
Searching for market research in Saudi Arabia returns generic sector reports and sellers promising a full study. Few of them answer your actual question: will people in Riyadh buy this, at this price, from a brand they do not know?
The Kingdom is changing quickly under Vision 2030, with new sectors and a young population, so last year’s report may not describe your customer. We start with the decision you face, talk to real customers in Arabic, check what competitors and search data show, and write down what is solid and what is a guess. Our focus is customer and marketing research; a financial feasibility study is a separate, licensed job.
What Saudi businesses research
- A new product or service
- A new branch or city
- Pricing and offer testing
- Brand and message testing in Arabic
- Entering Saudi Arabia from abroad
What you get
You get a research plan, desk research on the Saudi market, customer interviews or a survey, an approach to sizing demand and a written insight report with next steps.
Desk Research
A structured review of public sources, competitors, search demand and your own data, with sources listed.
Customer Interviews
Conversations with real customers or buyers, recorded with consent, written up by theme with the exact words people used.
Surveys
A questionnaire written, tested and sent to the right audience, with results analysed and explained rather than dumped in a sheet.
Focus Groups
Group sessions with recruited participants, arranged with research partners where needed, with a moderator guide and a summary.
Market Sizing Approach
A clear method for estimating how big the opportunity is, with assumptions written down so you can challenge them.
Insight Report
A written report with findings, what they mean for the marketing and the product, and a short list of next steps.
A decision to make and not enough evidence?
Send the question, the market and what you already know. We reply with questions and a scoped quote.
How it works
Step 1: Question
The decision you need to make, what you already know and what would change your mind.
Step 2: Method
Which mix of desk work, interviews, surveys or groups answers it, with scope and timing agreed.
Step 3: Fieldwork
We gather the evidence, partnering for recruitment or facilities where that is the honest way to do it.
Step 4: Report
Findings in plain language, a walkthrough with your team and recommended next steps.
Strategy work
See all work
Project or retainer?
Questions
How much does market research cost in Saudi Arabia?
It depends on scope: the question, the number of interviews or survey responses, the cities, and whether you need recruited groups. Send a short brief and we quote a defined scope.
Do you do a feasibility study (دراسة جدوى)?
We do the marketing and customer part: demand, customers, competitors and messaging. A licensed financial feasibility study for funding or approvals is a separate job, and we can feed our findings into it.
Are interviews and surveys done in Arabic?
Yes, in Arabic with Gulf usage and in English where the audience prefers it. Questions are tested so that wording does not push people to an answer.
Can you run focus groups in Riyadh and Jeddah?
Yes, arranged with local research partners for recruitment and venues. We write the discussion guide and analyse the output, and tell you what is partner-run.
How do you estimate the size of the market?
We build the estimate from the ground up: who could buy, how often and at what value, with assumptions written down. We do not quote unsourced market figures.
Can you research a competitor or sector too?
Yes. Competitor analysis is a separate service and we often combine it with customer research.
Do you cover PDPL and consent?
Participants agree before taking part and know how their answers are used. For legal requirements under Saudi PDPL, check current rules with your adviser.
Who owns the results?
You do. The report and the data are handed over, and ownership is in the proposal.
Tell us what you need to find out.
A short note is enough: the product or idea, the market and the decision it feeds. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- StrategyAll Strategy services
- Marketing StrategyResearch / Channel plan / 90-day plan
- Competitor AnalysisCompetitor map / Ads & SEO review / Action list
- Customer Experience DesignCustomer path map / Mystery shopping / Quick wins
- Innovation StrategyWorkshops / Concept testing / Roadmap
Cities we work in
Sectors we work with
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.