Innovation Strategy Innovation consulting in Riyadh, Saudi Arabia
Saudi sectors are opening up and customers are quick to try something new, which also makes it easy to launch the wrong thing. We test new ideas with Saudi customers before you commit.
For family businesses, SMEs and corporate teams in Riyadh, Jeddah, Dammam and across the Kingdom exploring a new product, service or channel.
You searched for innovation consulting and found long programmes and buzzwords.
Searching for innovation consultancy in Saudi Arabia returns big-firm programmes, conferences and slide decks. A family business with a successful shop wondering about an app, a retailer thinking about a private label, or a company weighing a new service needs something more practical: a few good workshops and an honest test with real customers.
In a market where new categories appear quickly, copying a competitor is easy and learning from your own customers is rarer. We run the sessions in Arabic where your team prefers, bring in customers early, build only enough prototype to test and end with a roadmap that names what to build, what to test next and what to drop. We make no claims about funding or government programmes.
What Saudi businesses explore
- A new service line
- Launching a private label product
- A digital channel or app idea
- A new customer segment
- Reworking an offer for younger customers
What you get
You get opportunity areas, workshops in Arabic or English, concept tests with Saudi customers, a prototype of the strongest idea, business-model options and a roadmap.
Opportunity Areas
A short list of areas where a new product or service could fit, drawn from your customers, your strengths and what the market lacks.
Idea Workshops
Facilitated workshops, including design-sprint formats, that take your team from problem to a handful of concepts in days, not months.
Concept Testing
Each concept shown to real customers in interviews or simple tests, with what they liked, doubted and would pay attention to.
Prototypes
A clickable or physical prototype of the strongest concept, built to be tested, not to impress.
Business-Model Options
Two or three ways the idea could make money or be delivered, with the risks of each written down.
Roadmap
A phased roadmap of what to test, build and decide next, with owners and the signals that mean go or stop.
An idea, or only the itch for a new offer?
Send your business, who you serve and the area you are curious about. We reply with questions and a scoped quote.
How it works
Step 1: Frame
The problem, the customers, the limits and what success would look like for your business.
Step 2: Explore
Research, workshops and a wide set of ideas, narrowed together to a few concepts worth testing.
Step 3: Test
Concepts and a prototype shown to real customers, with the results written up honestly.
Step 4: Decide
Business-model options and a roadmap, so you know what to build, what to park and what to drop.
Strategy work
See all work
Project or retainer?
Questions
How much does innovation consulting cost in Saudi Arabia?
It depends on scope: the length of workshops, the number of concepts tested, customer interviews and whether a prototype is included. Send a short brief and we quote a defined scope.
Can workshops be in Arabic?
Yes, in Arabic, English or both, depending on who is in the room. Materials are written in the language the team will use.
Do you test ideas with Saudi customers?
Yes. We recruit customers in your target group, in Riyadh and other cities where needed, show them concepts and prototypes, and report their reactions.
Do you help with new product development?
We help decide what to build and prove it with customers. Detailed engineering, manufacturing or regulatory work for physical products is for specialists; we work alongside them.
Can you help us get funding or grants?
No. We do not advise on funding, grants or government programmes. We can prepare the concept evidence you may need to show others.
Do you build prototypes?
Yes, clickable or simple physical prototypes meant for testing, not final products.
Will the ideas stay confidential?
Yes. We can sign a confidentiality agreement before work starts and handle customer sessions without revealing your brand if you prefer.
Who owns the outputs?
You do. Ideas, prototypes and reports are handed over and ownership is in the proposal.
Tell us what you want to explore.
A short note is enough: your business, the customers, the idea or problem and what you can commit to testing. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- StrategyAll Strategy services
- Marketing StrategyResearch / Channel plan / 90-day plan
- Market ResearchCustomer interviews / Surveys / Insight report
- Competitor AnalysisCompetitor map / Ads & SEO review / Action list
- Customer Experience DesignCustomer path map / Mystery shopping / Quick wins
Cities we work in
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.