Marketing Strategy Marketing strategy agency in London, United Kingdom
We help UK businesses decide where to put their marketing effort, then write a 90-day plan with the channels, the budget logic and the measures. If you are planning to sell in the Gulf, we plan that market too.
For UK SMEs, scale-ups and founders who have outgrown ad hoc marketing, and for UK brands entering Saudi Arabia and Bahrain.
You are busy on social, PPC and email, and nobody has said why.
The usual UK pattern: a freelancer for social, an agency for PPC, an email tool nobody checks, and a website that was last touched at launch. Each activity makes sense alone. Together, nobody has decided who the customer is, what the offer is, or what each channel is for.
A marketing strategy ties them together. It starts with your sales data and your customers, picks the channels that suit your sales cycle, and sets a budget logic rather than a hope. For UK brands looking at the Gulf, it also covers what changes in Saudi Arabia and Bahrain: the language, the seasons, the platforms and the buying habits.
When UK businesses ask for a strategy
- Pulling scattered activity together
- Launching a product or service
- Planning a Gulf market entry
- Preparing a yearly budget
- Reviewing an agency’s work
What you get
You get research on customers and competitors, positioning, a channel plan, budget logic and a week-by-week action list.
Market & Competitor Research
A look at your market, your customers and your competitors’ ads, sites and prices, summarised into what matters for your decisions.
Audience & Positioning
Who you are selling to, what they care about and where you should stand against the alternatives, written in a few clear lines.
Channel Plan
Which channels to use and which to leave alone, with the reason for each, in the languages your customers use.
Budget Split
A way to divide your marketing budget between channels and between testing and scaling, worked out with your own figures.
90-Day Action Plan
A week-by-week plan for the first 90 days: who does what, what goes live and what is checked.
KPIs & Review
A short list of measures that show whether the plan is working, and a review date to adjust it.
Spending on marketing with no plan behind it?
Tell us what you sell, who to and what you have tried. We reply with questions and a scoped quote.
How it works
Step 1: Discover
We talk to you and your team, look at your numbers and sales process, and study the market and competitors.
Step 2: Decide
We present the audience, positioning and channel options with our recommendation. You decide what to commit to.
Step 3: Plan
The recommendation becomes a written plan with budget logic, a 90-day action list and measures.
Step 4: Hand over or run
Your team can run the plan, or we run it with you. A review is set at the end of the first 90 days.
Strategy work
See all work
Project or retainer?
Questions
What is the difference between marketing strategy and a marketing plan?
Strategy is the choices: who, what to say, which channels, why. The plan puts those choices into a calendar with owners and measures. We write both together so one leads cleanly to the other.
How much does a marketing strategy cost?
It depends on scope: research depth, number of markets, and whether you want help running it. Send a brief and we quote a fixed scope.
Can you review what our current agency is doing?
Yes. A marketing review can be a useful first step, looking at spend, tracking and results, and telling you honestly what to keep, change or stop.
Do you give a budget figure?
We give the logic to split your budget by channel and stage, from your own figures. We do not quote one number that fits every business.
How long does it take?
The proposal gives dates. It mostly depends on getting access to your data and team.
Will you implement it as well?
If you want. Many clients run the plan in-house, others ask us to run paid ads, content or campaigns against it.
Can you plan entry into Saudi Arabia or Bahrain?
Yes, with studios in Riyadh and Manama. We cover language, seasons, platforms and buying habits, and what should be local rather than copied from the UK.
What measures will we track?
A short list agreed at the start, such as qualified enquiries, sales, cost per result and repeat customers, reviewed at the 90-day mark.
Tell us what you want your marketing to achieve.
A short brief is enough to start: the business, the market, what you have tried and the result you need. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- StrategyAll Strategy services
- Market ResearchCustomer interviews / Surveys / Insight report
- Competitor AnalysisCompetitor map / Ads & SEO review / Action list
- Customer Experience DesignCustomer path map / Mystery shopping / Quick wins
- Innovation StrategyWorkshops / Concept testing / Roadmap
Cities we work in
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.