Brand kit
Everything you need to use the CREATVZ name and mark correctly.
Logos and icons, SVG and PNG, 128 KB
Logo
The wordmark is the brand. The V runs into the Z as one stroke. The E and A, the two reels, and the Z diagonal, the riot slash, are always Riot Red.
Clear space
Keep a clear margin around the wordmark equal to the height of the Z bar on every side. Nothing else enters that space: no text, no edges, no other marks.
Minimum size
- Wordmark
- Digital 96 px
- Print 25 mm
- Icon
- Digital 16 px
Do and don’t
DoUse the artwork as supplied, on Bone or Ink, with the E, A and slash in Riot Red.
Don’tRecolour the red E, A or slash.
Don’tStretch or squash the wordmark.
Don’tAdd shadows, glows or other effects.
Don’tRotate or tilt it.
Don’tPlace it on a busy image without a solid panel.
DoOn busy images, sit it on a solid Bone or Ink panel.
Logo in motion
The E and A are two reels. They give a short turn when you point at the header logo, spin between pages and land back on the letter. Scroll here to turn them; stop and they snap home.
With reduced motion turned on, the logo stays still.
Arabic
In Arabic the name is set as كريتفز in Lalezar, with the riot slash as its accent.
The Latin wordmark is always left to right, also on Arabic pages. Never mirror it.
Colour
Four colours. Bone and Ink do the work; Riot Red is the accent that makes it ours.
- Bone
Main surface. Pages, panels, paper.
- Ink
Text and dark surfaces. Bone and Ink carry most of every layout.
- Ash
Secondary text and fine detail on Bone.
- Riot Red
Accent only: the red E, A and slash of the logo, one call to action, one highlight. Never a background for long text.
Type
Two families per script: a loud display face for headlines and a calm text face for reading. All four are free to use.
Tanker
Display, Latin. Headlines, uppercase.
Rebel against boring
Fontshare Free Font LicenseGet it on Fontshare (opens in a new tab)Switzer
Text, Latin. Body copy and UI.
Strategy and execution in the same room. One team from first idea to launch.
Fontshare Free Font LicenseGet it on Fontshare (opens in a new tab)Lalezar
Display, Arabic. Headlines.
تمرّد على الملل
SIL Open Font LicenseGet it on Google Fonts (opens in a new tab)Alexandria
Text, Arabic. Body copy and UI.
الاستراتيجية والتنفيذ في غرفة واحدة. فريق واحد من الفكرة الأولى حتى الإطلاق.
SIL Open Font LicenseGet it on Google Fonts (opens in a new tab)
Voice
Rebel Against Boring. Four rules for anything written as CREATVZ.
Direct
Lead with the point. Short sentences, active verbs.
- Say
- We launch your site in six weeks.
- Not
We strive to deliver digital experiences in a timely manner.
Confident
Back the idea. No hedging, no begging for approval.
- Say
- This is the idea. Here is why it works.
- Not
We think this could possibly be a good option, maybe.
No fluff
Cut buzzwords and empty adjectives. Say what it does.
- Say
- New logo, new site, new menu boards.
- Not
A holistic, synergistic, best-in-class brand journey.
Bilingual
Arabic and English are equals. Write each one natively; never translate word for word.
- Say
- Two native versions, each written for its reader.
- Not
Arabic as a literal copy of the English, added at the end.