Competitor Analysis Competitor analysis consultancy in London, United Kingdom
UK markets are crowded and well documented. The difference comes from reading competitors critically: what they claim, what they leave out and where buyers are not being served.
For UK SMEs and B2B teams, and for UK brands sizing up Saudi and Gulf competitors before entering.
Everyone in your sector sounds the same.
Open five competitor sites in most UK B2B categories and the claims blur: trusted partner, tailored approach, experienced team. Buyers cannot tell them apart, so they compare on price. If you copy the language, you join that race.
We read the field critically. We map who you actually meet in deals, compare how each presents offer, proof and price, review search rankings and ads in the public libraries, and look at what customers say in reviews. The output shows the positions nobody holds and the ones everyone is fighting over.
What UK teams use it for
- Sharpening positioning
- Writing sales messaging
- Planning SEO and ad focus
- Understanding lost deals
- Gulf market entry
What you get
You get a competitor map, a positioning and messaging comparison, a website and search review, an ad library check, LinkedIn activity and a short action list.
Competitor Map
A map of who you really compete with, direct and indirect, including the ones customers compare you with that you may not have listed.
Offer & Pricing Review
How each competitor presents its offer, packages and pricing, from public information only, side by side with yours.
Positioning & Messaging
What each one says it is, who it speaks to and the words it repeats, set against where you want to stand.
Website & SEO Review
Their sites reviewed for structure, speed on mobile and the search phrases they appear for, compared with yours.
Ad Library Review
What they run in Meta Ad Library and Google Ads Transparency Center: formats, offers and how long ads have been live.
Gaps & Action List
The gaps you can take, the places to avoid and a prioritised list of actions with owners.
Want to know what your competitors really do?
Send your business, your market and the competitors you watch. We reply with questions and a scoped quote.
How it works
Step 1: Scope
Your market, your customers and the competitors you already worry about, plus those we add.
Step 2: Collect
We gather public information: sites, search results, ad libraries, social accounts, reviews and listings.
Step 3: Compare
Side-by-side findings on offer, price presentation, message, channels and customer feedback.
Step 4: Act
A walkthrough with your team and a short list of moves ordered by effort and effect.
Strategy work
See all work
Project or retainer?
Questions
How much does a competitor analysis cost?
It depends on scope: the number of competitors, markets, and how deep the website, SEO, ad and LinkedIn reviews go. We quote a defined scope after a short brief.
What sources do you use?
Public sources: websites, search results, Meta Ad Library, Google Ads Transparency Center, LinkedIn pages, review sites and listings. We do not access private information.
Can you analyse B2B competitors?
Yes, including their case studies, proof points, pricing presentation and how they use LinkedIn and content.
How many competitors should be included?
A relevant handful, often five to eight with indirect ones. More is not better, and we explain who to leave out.
Can you analyse competitors in the Gulf?
Yes. With studios in Riyadh and Manama we review Arabic and English presence of Saudi and Bahraini competitors.
Do you give recommendations or just data?
Recommendations. The report finishes with a ranked list of actions and why.
Can we repeat it later?
Yes. A lighter refresh shows what changed in the market and costs less than the first pass.
Who owns the report?
You do. The report and supporting data are yours, and ownership is in the proposal.
Tell us who you compete with.
A short note is enough: what you sell, where, and the three or four competitors on your mind. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
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- Innovation StrategyWorkshops / Concept testing / Roadmap
Cities we work in
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.