Competitor Analysis Competitor analysis service
You know your three obvious competitors. We find the ones customers actually compare you with, show how each presents itself and tell you where there is room.
For founders and marketing leads who want to position, price or advertise with a clear view of the field.
You react to competitors instead of choosing where to stand.
Teams usually track competitors by memory and screenshots: a rival launches an offer, someone shares it in chat, and a discount follows. Without a structured view, you copy messages that are not working and miss the gaps nobody is filling.
A proper analysis is built from public evidence only: pages, search results, ad libraries, reviews and social accounts. It shows what each competitor promises, who it targets and how long its ads have been running, which is a hint at what works for them. The goal is a decision for you, not a binder of screenshots.
When a competitor review helps
- Before a rebrand or new positioning
- Before pricing or launching an offer
- Before setting ad budgets
- When sales are lost to a rival
- Entering a new market
What you get
You get a competitor map, an offer and positioning comparison, a website and search review, an ad library review and a short list of actions.
Competitor Map
A map of who you really compete with, direct and indirect, including the ones customers compare you with that you may not have listed.
Offer & Pricing Review
How each competitor presents its offer, packages and pricing, from public information only, side by side with yours.
Positioning & Messaging
What each one says it is, who it speaks to and the words it repeats, set against where you want to stand.
Website & SEO Review
Their sites reviewed for structure, speed on mobile and the search phrases they appear for, compared with yours.
Ad Library Review
What they run in Meta Ad Library and Google Ads Transparency Center: formats, offers and how long ads have been live.
Gaps & Action List
The gaps you can take, the places to avoid and a prioritised list of actions with owners.
Want to know what your competitors really do?
Send your business, your market and the competitors you watch. We reply with questions and a scoped quote.
How it works
Step 1: Scope
Your market, your customers and the competitors you already worry about, plus those we add.
Step 2: Collect
We gather public information: sites, search results, ad libraries, social accounts, reviews and listings.
Step 3: Compare
Side-by-side findings on offer, price presentation, message, channels and customer feedback.
Step 4: Act
A walkthrough with your team and a short list of moves ordered by effort and effect.
Strategy work
See all work
Project or retainer?
Questions
How much does competitor analysis cost?
It depends on scope: how many competitors, how many markets and languages, and how deep the website, SEO and ad review goes. We quote a defined scope after a short brief.
Where does the information come from?
Public sources only: their websites, search results, ad libraries, social accounts, listings and reviews. We do not access private systems or pretend to be customers to extract confidential material.
Can you see competitors’ ad budgets?
No. Ad libraries show which ads are live and for how long, not what was spent. We read them for patterns, not exact spend.
Can you find out competitor pricing?
Where prices are published or visible in the offer, yes. Where they are not, we note how the price is presented and the packages, and say that the number is unknown.
How many competitors are included?
A small, relevant set, often five to eight including indirect ones. The exact number is in the proposal.
How is this different from market research?
Competitor analysis looks at what others do. Market research asks your customers. They work well together and we often combine them.
Do we get the raw data?
Yes. You receive the report and the supporting sheet, and the ownership is written in the proposal.
Can you repeat it every few months?
Yes. A lighter refresh every quarter or half-year shows what has changed, and costs less than the first pass.
Tell us who you compete with.
A short note is enough: what you sell, where, and the three or four competitors on your mind. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.