Insights
Plain, practical guides on the work we do every day: company profiles, brands, websites, social media and shoots. Written to be used, not skimmed.
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Three guides to read before you hire an agency in Saudi Arabia, or anywhere.
LatestDevelopment / Design / Strategy
Website brief template: what to include (copy and fill in)
A copyable website brief template: goals, audience, pages, content, features, design, technical needs, budget and timeline.
ReadDesign / Strategy
Brand identity checklist: what a complete identity includes
A practical brand identity checklist: strategy, name, logo, colour, type, voice, imagery, templates, guidelines and handover.
Marketing / Advertising Campaigns / Strategy / Brand Identity
How to choose an advertising agency: a checklist for brands working across markets
A practical checklist for choosing an advertising or creative agency when you sell in more than one market: what to prepare, questions, red flags.
Brand Identity / Logo Design / Design
How much does brand identity design cost? What changes the quote
No price list, just what moves a brand identity quote: scope, concepts, languages, usage rights, timeline and who does the work, plus how to brief.
Marketing / Creative Production / Strategy
What a monthly social media retainer includes, and how to run one (Saudi brands)
What a monthly social media retainer includes and how to run it for Saudi brands: goals, platforms, the monthly cycle, replies, reports.
Design / Strategy
How to choose a branding agency in Riyadh (checklist)
A practical checklist for choosing a branding agency in Saudi Arabia: portfolio, Arabic skill, process, contracts and file ownership.
Development / Company Profile / Design
Website vs company profile: which one your business needs first
Website or company profile first? A practical way for Saudi and GCC businesses to decide, based on how buyers find you and tenders.
Company Profile / Design / Creative Production
Company profile design cost in Saudi Arabia: what changes the price
What drives company profile design cost in Saudi Arabia: pages, writing, Arabic and English, photos and print, so quotes compare.
Design / Strategy
Arabic and English brand identity: getting bilingual logos right
How to design a bilingual Arabic and English logo for Saudi Arabia and the GCC: naming, type pairing, lockups, RTL and guidelines.
Creative Production / Marketing / Company Profile
Corporate video shooting in Saudi Arabia: planning a shoot that actually gets used
Plan a corporate video and photo shoot in Riyadh or Jeddah that gets used: goals, shot lists, permits, locations, heat and formats.
Company Profile / Design
What to put in a company profile (Saudi Arabia guide)
What to put in a company profile in Saudi Arabia: the sections tenders and vendor registration ask for, in Arabic and English.
Strategy / Design / Marketing
How to brief a creative agency (and get better work back)
What a good creative brief includes, why honest budgets and timelines get better work, how to define success, plus a template.
Design / Strategy
Rebranding without losing what works
When to refresh and when to rebrand, how to audit what your brand owns, pairing Arabic and Latin type, and a calm rollout plan.