Marketing Strategy Marketing strategy services in Lahore, Pakistan
We help Pakistani businesses decide where marketing effort should go, then write a 90-day plan: customers, channels, content, budget logic and the numbers to watch.
For owners and managers in Lahore, Karachi and Islamabad, from online stores to schools, clinics, real estate and exporters.
Boosting posts every week is not a marketing plan.
Many Pakistani businesses market by habit: boost a post, run an Eid sale, copy what the competitor is doing. Money is spent, orders sometimes come, and nobody knows which activity paid or what to repeat. Cash on delivery returns and price wars hide the real picture.
A plan begins with the numbers: your margin, your return rate, your repeat buyers. It decides who the best customer is, which one or two channels deserve most of the budget, what to test first and what to stop. For exporters it also covers how overseas buyers find and trust you.
When Pakistani businesses ask for a plan
- New online store
- Preparing for Eid or wedding season
- Reducing dependence on discounts
- Reaching overseas buyers
- Planning the annual budget
What you get
You get market and competitor research, positioning, a channel plan across Facebook, Instagram, TikTok, Google and WhatsApp, and a week-by-week action list.
Market & Competitor Research
A look at your market, your customers and your competitors’ ads, sites and prices, summarised into what matters for your decisions.
Audience & Positioning
Who you are selling to, what they care about and where you should stand against the alternatives, written in a few clear lines.
Channel Plan
Which channels to use and which to leave alone, with the reason for each, in the languages your customers use.
Budget Split
A way to divide your marketing budget between channels and between testing and scaling, worked out with your own figures.
90-Day Action Plan
A week-by-week plan for the first 90 days: who does what, what goes live and what is checked.
KPIs & Review
A short list of measures that show whether the plan is working, and a review date to adjust it.
Spending on marketing with no plan behind it?
Tell us what you sell, who to and what you have tried. We reply with questions and a scoped quote.
How it works
Step 1: Discover
We talk to you and your team, look at your numbers and sales process, and study the market and competitors.
Step 2: Decide
We present the audience, positioning and channel options with our recommendation. You decide what to commit to.
Step 3: Plan
The recommendation becomes a written plan with budget logic, a 90-day action list and measures.
Step 4: Hand over or run
Your team can run the plan, or we run it with you. A review is set at the end of the first 90 days.
Strategy work
See all work
Project or retainer?
Questions
How much do marketing strategy services cost in Pakistan?
It depends on scope: research depth, channels covered, and whether you want help running it. We quote a fixed scope after a short brief, and ad spend is separate, paid by you to the platforms.
Is a plan useful if we only sell on Instagram and WhatsApp?
Yes. A plan tells you what to post, what to boost, how to follow up leads and when to add another channel, using your own order and return numbers.
How do you account for cash on delivery returns?
We include your return rate when judging channels and offers, because a cheap order that comes back is not a sale. Where data exists, we use delivered orders.
Do you plan Eid, 14 August and wedding season?
Yes, with production time and stock in mind, so the creative and offers are ready before the rush.
Can you plan for export buyers?
Yes. Channels for buyers differ: Google search, LinkedIn, trade platforms and email. The plan covers the pages and content they need to trust you.
Do you write the plan in Urdu or English?
Either, or both. The plan is often in English with Urdu and Roman Urdu content examples.
Can you run the plan afterwards?
Yes, paid ads, social and content, or hand it to your team.
How do we know whether it works?
A few measures set at the start, such as orders kept, leads, repeat buyers and cost per result, reviewed after the first 90 days.
Tell us what you want your marketing to achieve.
A short brief is enough to start: the business, the market, what you have tried and the result you need. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- StrategyAll Strategy services
- Market ResearchCustomer interviews / Surveys / Insight report
- Competitor AnalysisCompetitor map / Ads & SEO review / Action list
- Customer Experience DesignCustomer path map / Mystery shopping / Quick wins
- Innovation StrategyWorkshops / Concept testing / Roadmap
Cities we work in
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.