Content Strategy & Writing Content marketing agency
Content that sells starts with what a buyer needs to know before they trust you. We plan it, write it in each language and keep it on a calendar your team can follow.
For marketing leads and founders who need steady, useful content in more than one market and more than one language.
You publish, but nothing builds on anything else.
Most brands have a blog with scattered posts, a newsletter that goes out when someone has time, and a LinkedIn page that reposts press releases. Each piece may be fine. Together they do not answer the questions a buyer has before an enquiry.
When you sell in several markets the gap widens. Translated articles read like translations, search phrases differ by country, and nobody owns the calendar. A plan fixes the order and the voice, and writers fix the quality.
Where this content works
- Service and product pages
- Blog and guides
- Email and newsletters
- LinkedIn for B2B
- Sales decks and one-pagers
What you get
You get a content strategy, pillars, the first pieces written, email and LinkedIn copy, and an editorial calendar with briefs for the pieces that follow.
Content Strategy
A short written strategy: who you write for, what they need to read before they buy, and which channels carry which content.
Content Pillars
Three to five themes that fit your business and your buyers, each with example topics and the questions it answers.
Website & Blog Writing
Service pages, articles and guides written in Arabic and English by writers, each aimed at a search phrase and a reader.
Email & Newsletters
A welcome sequence and a regular newsletter written to be opened and read, loaded into your email tool.
LinkedIn Thought Leadership
Posts and longer articles in your people’s voice for B2B buyers, with a posting rhythm your team can keep.
Editorial Calendar
A calendar of topics, formats, owners and dates, with briefs so anyone on your team can pick up a piece.
Know what to say, or not yet?
Send the business, who you sell to and what you publish today. We reply with questions and a scoped quote.
How it works
Step 1: Listen
Your business, your buyers, their questions, your competitors’ content and what you already have published.
Step 2: Plan
Pillars, topics and formats written up as a plan and calendar. You approve it before we write.
Step 3: Write
Drafts in Arabic and English, an editing round with you, then published or handed to your team.
Step 4: Review
A monthly look at what was read, what led to enquiries and what to write next.
Marketing work
See all work
Orbit Conveyancing website
Website, branding and Google Business Profile setup for Orbit Conveyancing, a property conveyancing firm in Melbourne, Australia.
Casetomiz online store
E-commerce website, landing pages, product visuals and Meta ads for Casetomiz, a custom phone case brand, including an upload-your-own-design product flow.
Organic Healths online store
E-commerce website, banners, landing pages and Meta ads for Organic Healths, an online supplements store.
Healths Ocean online store
E-commerce website, social banners and Meta ads for Healths Ocean, a women's wellness products store.
Project or retainer?
Questions
How much does content strategy and writing cost?
It depends on scope: how many channels, how many pieces a month, the languages, and whether you want the plan only or the writing too. Send a short note and we quote a defined scope so you can compare it line by line.
Is this the same as social media management?
No. Social management is running your accounts month to month. This is the content plan and the writing across your website, blog, email, LinkedIn and sales material. The two work well together and we can do either alone.
Do you write in Arabic and English or translate?
We write each language from the brief, not from the other language. A translated piece is rarely the one that gets found or read, so Arabic and English are drafted by writers who work in them.
Will the content help us rank on Google?
Every piece is aimed at a real search phrase and a reader, with sensible headings and internal links. Rankings depend on many things, including your site and competition, so we do not promise positions. See the SEO page for the technical side.
Do you use AI to write?
Writers do the drafting and editing. If a tool helps with research or structure, a person checks every fact and every line before it reaches you.
Who approves the content before it is published?
You do. Drafts come with a brief and an editing round, and nothing goes live on your channels without your sign-off.
Do we own what you write?
You should. Ownership of the final approved pieces is written into the proposal, and they are delivered in editable files or published straight to your own accounts and tools.
Can you work with our subject experts?
Yes, and it is the best way to get depth. We run a short interview with your expert, write from it and send it back for a factual check.
Tell us what your content needs to do.
A short note is enough: the business, the audience, the languages and where the content will appear. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- MarketingAll Marketing services
- Social Media ManagementContent / Replies / Reporting
- Performance MarketingPaid ads / Tracking / Reporting
- SEO & SEMTechnical SEO / Keywords / Local search
- Advertising CampaignsBig idea / Arabic + English / All channels
- Marketing Analytics & TrackingGA4 & GTM / Conversion tracking / Dashboards
- E-commerce MarketingShopping ads / Retention flows / Marketplaces
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.