Advertising Campaigns Creative advertising agency
An advertising campaign is one clear idea that survives being cut into a billboard, a social post, a video and a banner. We develop the idea, make it, and prepare it for every channel.
For brands launching a product, a rebrand or a season in more than one market, and in more than one language.
Five ads, five different looks, no campaign.
Many campaigns are really a pile of separate jobs: a designer makes the poster, another agency makes the video, someone else writes the social posts. They run the same week and look like different companies. The audience never connects them, and the budget is spent saying the message several different ways.
A campaign has one idea at its centre. Everything else is a version of it: a line that works in a headline and in a caption, a visual that survives being cropped, a tone that holds in Arabic and in English. Getting that right before production is cheaper than fixing it afterwards.
What campaigns are made for
- Product launches
- Rebrands
- Seasonal and sale periods
- Brand awareness in a new market
- Event and opening promotion
What you get
You get a few routes to choose from, the key visual, copy in the languages you need, all adaptations and a launch plan.
Campaign Idea
A campaign idea and a short rationale, with a few distinct routes to choose from, tested against your audience and your competitors.
Key Visual
The key visual: the main image or layout that every other piece in the campaign grows from.
Copy & Slogans
Headlines, slogans and body copy written in Arabic and in English, each for its own readers, not translated line by line.
Channel Adaptations
The idea fitted to each place it will run: outdoor, print, social, video and digital, with sizes and files ready for the media owner.
Launch Plan
A launch plan: what goes live when, where, in which language, and how we will check what people noticed.
Seasonal Moments
Campaign versions for the moments that matter in your market, planned early enough to be produced properly.
We plan and run campaigns on
- Meta
- Snapchat
- TikTok
- X
- YouTube
Platform names and marks belong to their owners. They are shown to say where we work, not to suggest a partnership.
A campaign to plan, or just a deadline?
Tell us the goal, the audience and the date. We reply with questions and a scoped quote.
How it works
Step 1: Brief
Your goal, your audience, your budget range in broad terms, the channels you can use and what competitors are saying.
Step 2: Idea
A few campaign routes with the thinking behind each. You choose one, or tell us what to combine.
Step 3: Produce
The key visual, copy and adaptations are made, reviewed with you and prepared for every channel in scope.
Step 4: Launch
Files handed to media owners and platforms, a launch schedule agreed and results reviewed afterwards.
Marketing work
See all work
Orbit Conveyancing website
Website, branding and Google Business Profile setup for Orbit Conveyancing, a property conveyancing firm in Melbourne, Australia.
Casetomiz online store
E-commerce website, landing pages, product visuals and Meta ads for Casetomiz, a custom phone case brand, including an upload-your-own-design product flow.
Organic Healths online store
E-commerce website, banners, landing pages and Meta ads for Organic Healths, an online supplements store.
Healths Ocean online store
E-commerce website, social banners and Meta ads for Healths Ocean, a women's wellness products store.
Project or retainer?
Questions
How much does an advertising campaign cost?
It depends on scope: how many routes, how many channels, whether there is video, and how many languages. Media buying is separate and paid by you to the media owners or platforms, agreed upfront. Send a brief and we quote the creative work.
What is the difference between a campaign and a single ad?
A campaign is one idea carried across channels and weeks, so each piece reinforces the last. A single ad is a one-off. We can do either, and we say which fits your goal.
Do you handle media buying?
We plan and brief the media, and we run digital and social placements. Outdoor and print are booked with the media owner using the files we prepare, and the cost is paid by you.
Can the campaign run in several languages?
Yes. We write each language for its readers, and Arabic is designed in layout, not just swapped into an English template.
How long does a campaign take?
It depends on the channels and the number of rounds. The proposal carries dates, and approvals that arrive late move them.
Will we see more than one idea?
Yes, a small number of genuinely different routes with the thinking for each, not many variations of one idea.
Do we own the campaign assets?
You should. Ownership of the approved work is written into the proposal, and open files are included when they are in scope. Photography, stock and fonts have their own licences, which we explain.
Can you work with our existing brand guidelines?
Yes. We start from them and tell you if something in them is holding the campaign back.
How do we know it worked?
We agree the measure before launch: enquiries, searches for the brand, store traffic or sales, depending on the goal. We review afterwards and tell you what we would change.
Tell us about the campaign you need.
A short brief is enough to start: what you are promoting, who for, where it will run and when. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- MarketingAll Marketing services
- Social Media ManagementContent / Replies / Reporting
- Performance MarketingPaid ads / Tracking / Reporting
- SEO & SEMTechnical SEO / Keywords / Local search
- Content Strategy & WritingContent plan / Arabic + English / Articles & email
- Marketing Analytics & TrackingGA4 & GTM / Conversion tracking / Dashboards
- E-commerce MarketingShopping ads / Retention flows / Marketplaces
Read more
All insightsGot a brief?
Tell us what you are making and when it has to ship. We will take it from there.