Performance Marketing PPC agency in London, United Kingdom
We plan and run Google Ads, Meta and LinkedIn campaigns for UK businesses, and set up conversion tracking first so every pound of ad spend can be traced to an enquiry or sale.
For UK SMEs, B2B firms, e-commerce brands and UK companies selling into the Gulf.
You hired a PPC agency and cannot tell what it did.
The usual UK complaint: a monthly report full of impressions and clicks, a retainer that never changes, and an ad account the agency owns. When you ask how many enquiries became customers, nobody can say. Smart bidding is fed poor conversion data and optimises for the wrong thing.
Good PPC starts with tracking you trust, including consent handling that complies with UK rules and call or form conversions recorded properly. Then comes tight structure by service or product, negative keywords that stop wasted clicks, and a real conversation about margin. If you want to enter the Gulf, we can run Arabic and English campaigns there from the same plan.
What UK businesses use it for
- Local service enquiries
- E-commerce sales on Google Shopping
- B2B leads from LinkedIn
- Competitive keyword defence
- Launching into Gulf markets
What you get
You get ad accounts in your own name, campaigns structured around your services and margins, regular optimisation and a monthly report that includes what did not work.
Account & Tracking Setup
Ad accounts, pixels, conversion tracking and Google Analytics 4 set up in your name and checked before any media budget is spent.
Campaign Structure
Campaigns organised by goal, audience and product, so you can see what is working instead of one pile of ads.
Ads & Creative
Ad copy and creative briefs written for each platform, in Arabic and English where your customers use both.
Launch & Optimisation
Daily checks and regular changes to budgets, audiences, keywords and bids, with a note of what changed and why.
Testing Plan
A running list of what we test next: offers, hooks, audiences, landing pages and formats.
Reporting & Dashboards
A plain report and a live dashboard that show spend, leads or sales, cost per result and what we will do next, including the weak weeks.
We plan and run campaigns on
- Google Ads
- Meta
- TikTok
- Snapchat
- X
- YouTube
Platform names and marks belong to their owners. They are shown to say where we work, not to suggest a partnership.
Spending on ads and not sure what it returns?
Tell us your offer, your platforms and your monthly goal. We reply with questions and a scoped quote.
How it works
Step 1: Audit
We look at your offer, your site, your current accounts and your numbers, and tell you what is worth paying to advertise.
Step 2: Set up
Tracking first, then accounts, audiences and the first campaigns, all in your ownership.
Step 3: Run
We launch, watch the results closely and change what is not earning its place.
Step 4: Report
Regular reports in plain language, with the next tests agreed with you before we run them.
Marketing work
See all work
Orbit Conveyancing website
Website, branding and Google Business Profile setup for Orbit Conveyancing, a property conveyancing firm in Melbourne, Australia.
Casetomiz online store
E-commerce website, landing pages, product visuals and Meta ads for Casetomiz, a custom phone case brand, including an upload-your-own-design product flow.
Organic Healths online store
E-commerce website, banners, landing pages and Meta ads for Organic Healths, an online supplements store.
Healths Ocean online store
E-commerce website, social banners and Meta ads for Healths Ocean, a women's wellness products store.
Project or retainer?
Questions
How much does a PPC agency cost?
It depends on scope: platforms, number of campaigns, creative support and reporting. The media budget is separate and paid by you to Google or Meta, and we agree the amount upfront. Send a brief and we quote the fee.
Will we own the Google Ads account?
Yes. The account, conversion tracking, Analytics and Tag Manager should sit in your name, with us added as managers. An agency that owns your account is a risk, and we do not work that way.
Google Ads, Meta or LinkedIn?
Google Search catches demand that already exists. Meta creates demand and suits retargeting. LinkedIn is costly per click but can suit B2B with high-value contracts. We recommend by your sales cycle.
How do you handle cookie consent and tracking?
We set up tracking to work with a consent banner and consent mode, so you stay inside the rules and still measure. For specifics, speak to your own adviser or the ICO.
How long before PPC pays off?
Search can bring enquiries in days, but tuning takes weeks of steady data. We do not promise a result, and we set expectations in the audit.
Do you write the ads and landing pages?
We write the ad copy and brief the landing page changes. If you want us to build or revise pages, that is scoped separately.
What do you report on?
Spend, enquiries or sales, cost per result, search terms, and what we changed and plan next. Not vanity impressions.
Can you run campaigns for the Gulf as well?
Yes. With studios in Riyadh and Manama we can run Arabic and English campaigns for Saudi and Bahrain, with the same tracking standards.
Is there a minimum contract?
The proposal states the term. We prefer short initial periods with a clear review, because results should keep you, not a clause.
Tell us what you want your ads to do.
A short brief is enough: what you sell, where, the platforms you use now and the result you need. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- MarketingAll Marketing services
- Social Media ManagementContent / Replies / Reporting
- SEO & SEMTechnical SEO / Keywords / Local search
- Advertising CampaignsBig idea / Arabic + English / All channels
- Content Strategy & WritingContent plan / Arabic + English / Articles & email
- Marketing Analytics & TrackingGA4 & GTM / Conversion tracking / Dashboards
- E-commerce MarketingShopping ads / Retention flows / Marketplaces
Cities we work in
Read more
All insightsGot a brief?
Tell us what you are making and when it has to ship. We will take it from there.