Marketing Analytics & Tracking Google Analytics setup services in Lahore, Pakistan
Many Pakistani businesses run Facebook and Instagram ads and judge them by messages alone. We set up tracking that shows which ads bring real orders, including cash on delivery.
For online stores, exporters and service businesses in Lahore, Karachi and Islamabad that spend on ads and watch every rupee.
The ads report orders, but half of them never arrive.
With cash on delivery, an order on the platform is not a sale. Returns, fake orders and unreachable customers mean the ad dashboard looks better than the bank account. If the pixel only counts form submits, you are optimising for the wrong thing.
We set up tracking around the actions that matter, help you connect confirmed orders back where your store allows it, and report what each channel brought. For exporters, we track enquiries from abroad separately. The setup stays lean, as you do not need a dashboard that costs more than the problem it solves.
What Pakistani businesses track
- Orders on Shopify, WooCommerce or your own site
- WhatsApp and call clicks
- Facebook and TikTok ad results
- Export enquiries from abroad
- Lead forms for services
What you get
You get GA4 and Tag Manager in your accounts, conversion tracking for orders, forms, calls and WhatsApp, Meta and TikTok pixels, a dashboard and a short monthly report.
GA4 & Tag Manager Setup
Google Analytics 4 and Google Tag Manager set up in your own accounts, with a clean structure and a short document of what is tracked.
Conversion Tracking
Form submissions, WhatsApp clicks, phone calls and orders recorded as conversions, tested end to end before we call it done.
Ad Pixels & Server Events
Meta, TikTok and Snapchat pixels installed, with server-side events where your platform and budget justify them.
Looker Studio Dashboards
A Looker Studio dashboard with the few numbers your team actually uses, connected to your data and owned by you.
Monthly Reporting
A monthly report written in plain language: what happened, what it means and what to do next.
Consent & Privacy Basics
A consent banner set up to your choices and a short note of what to check with your adviser, for example Saudi PDPL or UK GDPR.
We set up tracking and reports with
- Google Analytics
- Meta
- TikTok
- Snapchat
Platform names and marks belong to their owners. They are shown to say where we work, not to suggest a partnership.
Not sure what your numbers mean?
Send your website address and the actions that matter, such as forms, calls, WhatsApp or orders. We reply with questions and a scoped quote.
How it works
Step 1: Audit
What is tracked today, what is broken or double counted, and which decisions the numbers need to support.
Step 2: Plan
A short measurement plan: the actions that count as results, the events to record and the reports you want.
Step 3: Build
Tags, events, pixels and dashboards set up and tested, with test submissions and test orders.
Step 4: Report
A hand-over walkthrough, then monthly reporting in words your manager can use.
Marketing work
See all work
Orbit Conveyancing website
Website, branding and Google Business Profile setup for Orbit Conveyancing, a property conveyancing firm in Melbourne, Australia.
Casetomiz online store
E-commerce website, landing pages, product visuals and Meta ads for Casetomiz, a custom phone case brand, including an upload-your-own-design product flow.
Organic Healths online store
E-commerce website, banners, landing pages and Meta ads for Organic Healths, an online supplements store.
Healths Ocean online store
E-commerce website, social banners and Meta ads for Healths Ocean, a women's wellness products store.
Project or retainer?
Questions
How much do Google Analytics setup services cost?
It depends on scope: your platform, the number of actions to track, the ad channels and whether you want reports. We keep the scope sized to your budget and quote a clear package.
Can you track cash on delivery orders properly?
We track the order event and, where your store supports it, send confirmed or delivered status back as a separate event. It takes a little extra setup, and we explain what is possible on your platform.
Do you set up the Facebook pixel and conversions API?
Yes, with the events your goals need and checks that they fire correctly. The conversions API is added when your platform and spend justify it.
We use WhatsApp for most sales. Can that be tracked?
We record clicks on WhatsApp buttons and keep the source. For orders confirmed in chat, we suggest a simple log so you can match them to the campaign.
Will it work on a store built with Shopify or WooCommerce?
Yes. Both have good tracking options, and we use Tag Manager where it is allowed.
Can reports be simple?
Yes, a one-page summary with the few numbers that matter and what to do next. Detail is behind it if you want it.
Who owns the accounts?
You do. Everything is created in your name and our access can be removed at any time.
What about privacy and consent?
We set up a consent banner if you want one. Rules differ by market, especially if you sell to the UK or Gulf, so check with your adviser what applies to you.
Tell us what you need to measure.
A short note is enough: your site or store platform, your ad channels and the decisions you want the numbers to support. We reply with questions and a scoped quote.
More specialist services
Each one stands alone, and they work together on a single brief.
- MarketingAll Marketing services
- Social Media ManagementContent / Replies / Reporting
- Performance MarketingPaid ads / Tracking / Reporting
- SEO & SEMTechnical SEO / Keywords / Local search
- Advertising CampaignsBig idea / Arabic + English / All channels
- Content Strategy & WritingContent plan / Arabic + English / Articles & email
- E-commerce MarketingShopping ads / Retention flows / Marketplaces
Cities we work in
Got a brief?
Tell us what you are making and when it has to ship. We will take it from there.